Ada Guma: HMUA & Creative Director The Artistry of Emotion, Elegance, and Modern Beauty

Ada Guma stands as a defining voice in contemporary beauty and Hair & Makeup Artist and Creative Director whose work is informed by instinct, global experience, and an intuitive understanding of the emotional language of imagery.

Her artistry is not merely about transformation; it is about storytelling, connection, and elevating the inherent power of every face she touches.

Her journey began at just seventeen, backstage at Milan Fashion Week. Immersed in the pulse of the runways and surrounded by iconic supermodels, Ada discovered the world that would shape her future. Within a year, she became the Key Artist for Gaetano Navarra an extraordinary early achievement that revealed the depth of her talent and the clarity of her creative vision.

Ada’s career is distinguished by breadth and discipline. She has honed her craft across theatre stages, television studios, and international fashion capitals. Training in Milan, Rome, Barcelona, London, and New York, she developed a signature approach that fuses cinematic precision with editorial sophistication. Her work has appeared across Paris and New York Fashion Weeks and illuminated the red carpets of Venice and Cannes. There, she has crafted looks for Miss Universe contenders and some of the world’s most captivating women, each time enhancing their individuality with elegance and intention.

Today, Ada collaborates with World Fashion Expo, serving as Creative Director for all HMUA initiatives. Under her creative signature, “Adacreation,” she curates and leads a hand-selected team, guiding each project with vision and emotional depth. Her direction ensures that beauty is not simply applied it is experienced. Every look is infused with mood, narrative, and modern glamour.

Driven by passion and a profound respect for the transformative power of makeup, Ada Guma continues to challenge boundaries within her industry. Her artistry celebrates timeless femininity, contemporary sophistication, and the unique allure of every woman. Through her work, she reminds the world that beauty is not just seen—it is felt.