Anna Perrotta| From Milanian roots to Dubai’s luxury frontier

Anna Perrotta is a name quietly carving out a significant presence in the world of luxury branding and bespoke experiences. She is the founder-and-CEO of Artemis Luxe (often shortened to Artemis), a Dubai-based agency that works in the high-end luxury sector, focusing on strategy, storytelling, and immersive experiences. Her journey weaves together European heritage, Middle Eastern dynamism and a clear focus on legacy over mere momentary spectacle.

Born and raised amid Milan’s celebrated maisons and design culture, Perrotta studied Economics at Bocconi University in Milan.  This dual foundation solid business training plus immersion in one of the fashion capitals of the world helped shape her distinctive approach: one that blends rigorous strategy with refined taste.

Founded by Perrotta, Artemis positions itself as more than a standard luxury-marketing agency. Its guiding purpose: crafting legacies, not just campaigns. From their website:

“Anna Perrotta doesn’t simply build brands, she crafts legacies. With over two decades in luxury, her approach is profoundly human and inherently strategic.”