Katinka Meidell | CEO Angel Beauty Make-Up KM

Katinka Meidell, a model-turned-entrepreneur, is the creative force behind the brand. Drawing on her background in the fashion and accessories world, she envisioned a makeup line centered on ethical, cruelty-free, and eco-conscious beauty.

Her aesthetic is rooted in authenticity—not perfection—championing the idea that makeup should enhance, not mask, one’s genuine self.

Katinka’s early career began in fashion and accessorizing, where she built up her creative skills and aesthetic vision. These experiences laid the groundwork for her move into beauty.

With a passion for conscious beauty, she launched AngelBeauty Makeup, carving out a niche for empowering, sustainable cosmetics.

The brand stands firmly on the principles of being cruelty-free, eco-friendly, and conscious, aligning with a growing consumer demand for ethically responsible products.