Katinka Meidell: The Creative Visionary Behind AngelBeauty Makeup

Katinka Meidell, a model-turned-entrepreneur, is the creative force driving the rise of AngelBeauty Makeup.

After years spent immersed in the fashion and accessories world, she envisioned a makeup line built around ethical values and a modern approach to beauty one that rejects harmful standards and embraces authenticity, sustainability, and self-expression.

Meidell’s aesthetic philosophy is rooted deeply in the idea of real beauty. For her, makeup isn’t a mask but a tool to celebrate individuality. Rather than striving for perfection, she champions enhancing one’s natural features and embracing the uniqueness that makes each person distinct. This perspective shaped by her own journey in front of the camera eventually became a guiding principle for her brand.

Her early years in fashion honed her eye for detail and strengthened her creative instincts. Working closely with designers, stylists, and accessory creators, Meidell developed a refined sense of color, form, and personal style. These formative experiences served as the foundation for her evolution into the beauty sector, where she sought to merge creativity with conscious consumerism.

Motivated by a passion for responsible beauty, Meidell launched AngelBeauty Makeup, a brand dedicated to empowering consumers through products that are both high performing and ethically aligned. By prioritizing cruelty-free formulas, eco-friendly packaging, and sustainable practices, she carved out a distinct niche within the cosmetics industry one that resonates with a new generation seeking transparency and integrity from the brands they support.

Today, AngelBeauty Makeup stands firmly on its core principles: cruelty-free, eco-conscious, and designed with intention. Under Meidell’s vision, the brand not only reflects a commitment to ethical beauty but also serves as an inspiring reminder that makeup can be both transformative and true to one’s values.

Beyond beauty, Katinka expresses her creativity through music, using her voice to inspire and uplift. Her latest release, “By Your Side,” holds special meaning it is a heartfelt message for anyone who feels alone or struggles to believe in themselves. She continues this humanitarian thread in her song “Peace,” which tells the story of an angel longing for a world free from war and hate, filled instead with love and harmony. Her song “Dream” encourages listeners to believe in their dreams and trust in their own potential, reflecting the same empowering spirit she brings to her brand.

Today, AngelBeauty Makeup stands firmly on its core principles: cruelty-free, eco-conscious, and designed with intention. Under Meidell’s vision, the brand not only reflects a commitment to ethical beauty but also serves as an inspiring reminder that self-expression whether through makeup or music can be both transformative and deeply true to one’s values.