The Story Behind Rich Maison| Viktoria Gorenskaja, Founder, Creative Director, and Muse

Rich Maison is more than a name it’s a feeling. Rooted in legacy, femininity, and quiet power, the brand reflects the personal journey of its founder, Viktoria Gorenskaja, whose life has moved seamlessly between the spotlight and the sketchbook.

Location Tourism city Souk Seef Dubai Producer Stavroulla Nicolaou Prestige show production photographer James Prince

A Name Built on Love and Legacy

The name Rich Maison carries deep personal meaning. “Rich” comes from my son’s name, Richard, it’s his shortcut, his essence,” Viktoria shares. “I originally envisioned the brand as the House of Richard, something timeless and rooted in legacy.” Over time, Rich Maison emerged as the perfect expression of that vision: a house built on love, strength, and beauty.

From the Spotlight to the Atelier

Long before Rich Maison existed, Viktoria’s creative identity was already taking shape. As an international model and beauty titleholder Miss Tallinn and Miss World Tourism she lived in a world defined by elegance, where every movement was observed and every gown remembered. Yet behind the glamour, creation was always at the heart of her story.

“From the glow of the spotlight to the quiet of atelier sketches, my journey has been anything but ordinary,” she says. “Even then, I was always a creator at heart.”

A Childhood Shaped by Imagination

Viktoria’s love for fashion began early. As a child, she would sit by the window tailoring little dresses by hand, imagining fabrics that shimmered like stars and silhouettes that made women feel invincible. That early fascination with transformation through clothing never faded.

“That feeling, the power of transformation through clothing, has stayed with me my entire life,” she reflects.

Lessons from the World’s Fashion Capitals

Travel played a defining role in shaping Rich Maison. From haute couture galas to red-carpet moments in Paris, Milan, Monte-Carlo, and Dubai, Viktoria discovered a truth that became the brand’s foundation: glamour is not just about how you look, but how you feel.

“That quiet confidence, the sparkle in a woman’s eyes when she knows her worth that became the true inspiration behind Rich Maison.”

Rich Maison Today

Today, Rich Maison is more than a label—it’s an experience. A whisper of silk. A flash of sparkle. A silhouette that transforms how you carry yourself. Each collection blends unforgettable evening gowns, luminous daywear, feathered statements, and crystal detailing that dances with every flicker of light.

The Rich Maison Woman

The Rich Maison woman enters a room and owns it without asking for permission. Whether she’s walking a red carpet or stepping into a quiet space, she arrives with presence.

A Dream That Shines Forward

Viktoria’s ultimate dream for the brand is simple yet powerful: for every woman who slips into a Rich Maison creation to feel feminine, bold, and unforgettable.

Because wearing Rich Maison isn’t just about dressing beautifully.

You don’t just wear Rich Maison—you shine in it.