Quennie Cruz: Building High-Performance Sales Through Purpose and Integrity

In today’s evolving business landscape, sustainable growth requires more than aggressive targets and revenue strategies it demands a holistic understanding of people. Quennie Cruz stands at the forefront of this philosophy. As a dedicated business leader focused on the intersection of personal well-being and strategic growth, she brings a rare blend of operational discipline and human-centered leadership to every initiative she leads.

Currently serving as the Senior Vice President of Sales at Henningson Black Level (HBL), Quennie plays a pivotal role in shaping the firm’s expansion strategy. Her primary focus lies in developing the foundational sales structures for HBL’s HWH (Executive Health Coaching) and Consulting pillars. Rather than simply building pipelines, she is constructing an ecosystem one designed to support long-term partnerships, measurable outcomes, and meaningful transformation.

Building the Foundation for Scalable Impact

At HBL, Quennie’s work goes far beyond traditional sales management. She is responsible for designing systems that ensure clarity, alignment, and consistency across the organization’s growth initiatives. This includes refining sales processes, implementing accountability frameworks, and cultivating a culture rooted in ethical influence rather than transactional persuasion.

By establishing structured, repeatable methodologies, Quennie ensures that HBL’s high-performance wellness and advisory services scale without compromising quality. Her approach prioritizes sustainability creating systems that allow the firm to grow while maintaining the personalized attention and strategic precision that define its brand.

Elevating Executive Health Coaching (HWH)

The HWH (Executive Health Coaching) pillar represents a transformative model of leadership support. Under Quennie’s sales leadership, this offering is positioned not merely as a service, but as a strategic investment in executive longevity, clarity, and performance.

She understands that high-performing leaders often operate under immense pressure. Through carefully designed sales conversations and client onboarding frameworks, she ensures that potential clients fully grasp the long-term value of integrated health and performance coaching. Her approach is consultative, empathetic, and deeply aligned with client objectives ensuring alignment before engagement.

Strategic Consulting with Integrity

Within HBL’s Consulting pillar, Quennie ensures that advisory services are delivered with transparency and measurable intent. She champions a sales philosophy grounded in trust, integrity, and authentic value creation. Every engagement begins with listening understanding the client’s strategic pain points, growth aspirations, and organizational culture before presenting solutions.

By anchoring the sales process in genuine discovery and accountability, she safeguards HBL’s reputation as a partner rather than a vendor. This disciplined yet compassionate approach builds long-term relationships that extend beyond contracts into enduring strategic alliances.

A Human-Centered Leadership Philosophy

What distinguishes Quennie Cruz is her belief that business success and personal well-being are inseparable. She views sales not as persuasion, but as alignment connecting the right solutions to the right people at the right time. Her leadership style emphasizes:

• Emotional intelligence and active listening

• Structured systems that enable consistency

• Transparent communication and ethical influence

• Long-term client transformation over short-term wins

Through this lens, she cultivates teams that are both performance-driven and purpose-led.

Driving Transformation Through Structure

As Senior Vice President of Sales, Quennie’s impact is both strategic and cultural. She ensures that HBL’s growth trajectory is supported by strong internal infrastructure, while also reinforcing the organization’s commitment to authentic client transformation.

By merging strategic growth principles with a deep respect for human well-being, Quennie Cruz is redefining what high-performance leadership looks like in the modern era. Her work at Henningson Black Level reflects a broader mission: building organizations that thrive not only in revenue, but in resilience, clarity, and purpose.